See how to separate booking service messages from marketing selection with an evidence-led consent check.
What the film covers
- 1. A booking detail is not a marketing permission
- 2. Classify the message by its content
- 3. Consent is a positive, specific choice
- 4. The soft opt-in is a five-part test, not a booking shortcut
- 5. Put the checkpoint where details enter the restaurant
- Website booking form
- Telephone booking
- Walk-in or paper list