Bookings, menus, online ordering, search. Written by the people building the product, between services.
FIG. 02
Pain points
A booking dispute begins with an argument about which business the guest actually dealt with, because the site never made the trading identity easy to find.
FIG. 03
Practical and product proof
When the restaurant stops appearing in search, the pages go undiscovered and nobody can see what is being reported about them, because the site was never verified.
FIG. 04
Pain points
An online menu shows a price the guest is not actually asked to pay, and the gap between the published figure and the bill becomes a dispute at the table.
FIG. 05
Pain points
The recipe changed after the shoot, so a guest books on the strength of the dish photograph, is served something visibly different, and disputes it at the table.
FIG. 06
Practical and product proof
A table is held all evening for a guest who simply forgot the time they agreed, the confirmation never reached their calendar, and the cover is lost.
FIG. 07
Practical and product proof
The only copy of the menu, the guest records and the page content sits in one account nobody has ever tested restoring from, and nobody finds out until it is lost.
FIG. 08
Industry, news and regulation
The income year that decides a restaurant owner's start date is usually already banked by the time anyone reads about the rule, so the chance to plan is missed.
FIG. 09
Industry, news and regulation
An independent restaurant copies a chain menu format it was never required to use, while a franchise that is genuinely in scope misses a duty it actually has.
FIG. 10
Pain points
An unprotected booking form fills the inbox with automated submissions, and the cost is not the noise. It is the real table request nobody saw in time.
FIG. 11
Pain points
A sourcing promise outlives the supplier that made it true. Since April 2025 the regulator has been able to act directly on an outdated claim that now misleads a guest.
FIG. 12
Pain points
When voucher terms change after sale, guests and staff can reach redemption with different expiry, refund or partial-use rules and no trusted record.
FIG. 13
Pain points
When a recipe, supplier or substitute changes, stale allergen details can split the kitchen record, menu and staff answer before the next service.