Bookings, menus, online ordering, search. Written by the people building the product, between services.
Ready bakes that sell out by noon and celebration cakes that need a conversation fail in different ways online. Give each its own lane before the order page opens.
Five arrival questions belong on the booking page: lateness, the door after nine, parking, dietary notice and the window table. Left unwritten, each costs a call.
A takeaway site that leads with a booking form can lose the Friday caller who only wanted the menu and the number. The first screen decides whether they ring.
A booking that says only party of twelve, Saturday at eight, leaves the seating to the door. The cost is a birthday group waiting by the bar while tables are moved.
Menu, hours and a number to tap go live first. Collection orders come with a move to Full; paying up front by card adds Stripe's fee per order.
Close the diary and you lose guests a lone cook could feed; leave it open and the room books full. A covers cap for one date sits between the two.
When locals pay at the bar and never book, they are missing from a guest list that fills with occasional parties. An opt-in sign-up is the route that brings them onto it.
One party limit, one notice period and one table time cannot suit both a quiet weekday lunch and a full Sunday roast. The cost lands on the busiest service of the week.
A children's page typed online without a plan ends up scattered or copied. Parents scroll past everything, and a duplicated row risks an outdated allergen line.
Two payment accounts mean two statements, two payouts and two places to look for a refund. The reader for the till can settle into the same balance as online orders.
On the order page, delivery is paid by card, while dine-in and collection can go either way. That choice decides which orders carry a card fee and which wait to be marked paid.
A fast first draft still puts the restaurant's name on every line. Reading the facts, money, claims and voice before going live stops an unread sentence becoming a complaint.
