Bookings, menus, online ordering, search. Written by the people building the product, between services.
Guests often decide a restaurant website is the right place before they read a word. A mismatch between its colours and the sign on the door makes that check harder.
A menu still in the chef's notebook means a missing menu online in opening week. Built by hand as dishes are confirmed, it reaches the same live menu a scan would.
A paper diary answers who is coming tonight. The caller on hold is asking the other question, and a slow lookup can end in a guess, a duplicate or a wrong cancellation.
An online order that lands on a laptop in the office still has to reach the pass. Before taking on the cost of a second system, check what the ordering plan already prints.
The confirmation and the day-before reminder only reach guests who left an address. Phone bookings are the ones most often missing it, and the cost lands on a Saturday.
Google counts an impression whether or not anyone clicks. The headline and the line beneath it decide which, and wording nobody chose is a missing reason to pick the restaurant.
On a live site, once a scanned menu is applied, saving is publishing. A misread decimal point that nobody checked becomes the wrong price a guest sees and orders at.
A guest asks for a paid order to be cancelled and the server presses Cancel. Whether the money went back is a separate question, and a wrong guess returns as a dispute.
When the only way onto the floor plan is a reservation, hosts invent one for every walk-in. The diary then carries wrong covers and bookings that never happened.
A table that pays for its mains can still owe for its starters. Once the next party sits down, that unpaid bill has no guest left to ask and no obvious owner.
A handwritten voucher has no record behind it, and a buyer who lives far away may be a lost sale. Here is how to put a real gift-card sale on the restaurant's own site.
Whether a returning guest is known at the door usually depends on one person's memory. The history exists; the problem is that nobody seating the table can see it.
