Bookings, menus, online ordering, search. Written by the people building the product, between services.
A tag on one line among twenty is easy to miss, and a menu page that scatters its plant-forward dishes leaves the group's answer invisible at the speed a phone menu is read.
The upsell a server makes by habit is easy to leave out of an online menu, and the loss is invisible: no abandoned basket, no complaint, just a smaller order nobody recorded.
A repeat-visit email sent too early reads as inattention and costs an address; sent too late it arrives after the guest has found somewhere else. Neither failure announces itself.
Across 68 UK hospitality brands, 90% engage on Instagram on weekdays, 46% at weekends and 51% in the evenings. A restaurant’s hardest trading hours are the hours a message waits.
A small order carries the same packaging, the same fixed card fee and the same handling minutes as a large one, and a marketplace commission takes more than a third off the top.
Losing a merchant account stops the till, the checkout and every held deposit at once. A new statutory notice floor arrives in April, but the contract date decides who is exposed.
Website, social and ordering logins seldom reach a restaurant's offboarding checklist — so unless someone revokes them, a former manager can still publish a wrong price.
Click depth to a booking is one measurable number, countable in a minute. On a template-built site it is usually not one, and the friction never reaches the owner as a problem.
A \"free delivery over £40\" offer does not make the fee non-calculable: a mandatory delivery charge must stay in the running total until the basket reaches the threshold.
Nobody ever removes a widget that has stopped being useful, so it keeps fetching from someone else's server on every page view, and the cost lands on a guest who quietly gives up.
Nobody warns a restaurant before its website add-ons renew, and the rules announced for January 2027 were drafted for consumers, so the recurring fees keep leaving unannounced.
Google's new AI report lists impressions, pages, countries, devices and dates — an impressions instrument, not a traffic one, and a missing click figure is no failure.
